Pride, St. Pete

For Compass’ sponsorship of the St. Pete Pride event, the goal was to design a cohesive visual identity tailored specifically for this celebration. The branding was applied across multiple deliverables, ensuring a unified and impactful presence at the event. Central to the design was the copy I developed, where I chose the word “Flourishes” to represent Pride and tie into Florida through its “FL” prefix. This word encapsulated the vibrancy and growth of the LGBTQ+ community in St. Pete.

My responsibilities included creative direction, design, and presenting the concept to stakeholders. The final result was a vibrant and cohesive style that honored the spirit of Pride while reinforcing Compass’ commitment to diversity and inclusivity.