Customizable Local Social Media Posts
For Compass’ localized engagement initiative, I developed a series of customizable social media posts designed to empower agents and staff to connect meaningfully with their communities. These assets were tailored to be regionally adaptable, enabling users to curate content relevant to their specific markets, neighborhoods, and local audiences.
The posts were accessible via Compass’ Marketing Center platform, allowing for seamless customization and distribution across various social channels.
My responsibilities included creative direction, design, photo selection, and copywriting. Each element was thoughtfully crafted to ensure the content was visually engaging, community-focused, and aligned with Compass’ brand identity. The result was a versatile toolkit that fostered authentic connections between agents and their local markets.
Everything below gets posted on our national/local Compass Instagram accounts and agent-level accounts.
Company/Market Social Media Posts
I’ve also created ready-to-share real estate market posts that provide Compass agents with timely, on-brand content to inform their clients about industry trends and market updates. These professionally designed assets ensure a cohesive national brand presence while offering agents a quick and effective way to engage their audience. My role includes creative direction, design, and copywriting, ensuring clarity, consistency, and visual impact across all posts.
Holiday Social Media Posts
I create vibrant, ready-to-share holiday social media posts that allow Compass agents to engage their audience with festive, on-brand content. With more creative freedom in color, photography, and gradients, these designs bring seasonal moments to life while maintaining brand consistency. For major holidays, I also develop complementary assets such as postcards and email templates. My role includes creative direction, design, photo selection, and copywriting, ensuring each piece is visually compelling and easily shareable.
